
Kitten: using humour
A light tone intervention that uses a touch...
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Spotless streets make for happier, healthier communities. While most chewers do the right thing and bin their gum, it is vital that we keep encouraging people to love where they live and be responsible with litter.
Through extensive research and testing, we have developed a package of behaviour change advice and effective interventions - available to councils printed and delivered at no cost - which are proven to reduce gum littering. Funded by the chewing gum industry via the Chewing Gum Taskforce, this is part of the Government’s new strategy to support the evolution and regeneration of high streets across the country.
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