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Tackling gum litter in the night-time economy
Chewing gum littering behaviour in the night-time economy is complex as there are multiple factors to contend with, meaning a need for nighttime-specific prevention measures.
Over the last couple of years, following innovative research with the public, development of interventions, and real-world testing, we have developed a toolkit to tackle chewing gum littering in the night-time economy.
Our real-world testing has shown results of up to 73% reduction in gum littering, as well as a 44% reduction in non-gum littering. Additionally, a survey with members of the public showed that people felt littering had improved in the area after the interventions had been implemented.
What is in the toolkit?
The toolkit includes guidance on how to:
1. Establish your own night-time gum monitoring zone
2. Implement improvements to bin infrastructure
3. Install night-time-specific signage (provided free-of-charge), proven to reduce gum littering
4. Engage local businesses to participate in these interventions
5. Monitor success in reducing gum littering in the night-time economy
The interventions work most effectively with engagement from venues and businesses within the night-time gum monitoring zone. Therefore, we recommend that once you have established your monitoring zone, you reach out to businesses within it either directly or through a Business Improvement District (BID) that operates within the area.
Night-time specific signage
The signage is specifically designed to be extra visible during the night-time economy. To do this, we have created a unique and salient design, as well as using a bright neon pink to catch people's attention.
You can download the full Night-time economy toolkit, and order the night-time economy signage using the buttons below.
